Connect & exchange was the motto for the space planning and while the Away spa offers a wide spectrum of delights, they reveal themselves in a fresh and genuine way, befitting the spirit of the most liberal city in the world. Following the W DNA, the Away spa carries an urban attitude where party meets pleasure, a place to detox, revamp and get ready for whatever Amsterdam has to offer. Adding to it the special programmatic context of its location and it all adds to a new cultural hub of multifaceted social apps overlaid one on top of the other challenging hierarchy, order and experience.